BT are looking for 3 million customers within the next three years to take up their IP-TV system “BT Vision” and are setting aside a significant amount of money to do it.

BT will be directly competing with the likes of Sky and Virgin in providing an alternative TV delivery system, although BT will be using Broadband to deliver the content. This is not a new idea, as the likes of [homechoice] are already offering, albeit in a limited capacity, the same type of service. The difference with BT is the proliferation of their services already established in most homes ([2.5 million] broadband lines, compared to 1.7 million for NTL at the end of Q1 2006) in the UK, therefore making the IP-TV step the easiest to adopt for the customer.

There is also talk for content from the UK podcasting community to be broadcast through the system. The most obvious media would be video-casts, but I’m sure audio podcasts would also feature.

The link to the article from technewsworld can be found below.

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