So here we are, with the second instalment of Apple’s global domination plan, and what difference is it making to our lives?

OK, firstly I must hold my hands up and say that I am not an iPhone owner or user. I haven’t gone out of my way to get one, because to be completely honest I have more important things to spend my money on. Not that I begrudge anyone who has a few extra notes to spare, to throw it in Apple’s direction. One question really does keep popping up in my mind though - and I’m struggling for the answer..

Does anyone actually care about the iPhone? I mean, I’m in the UK so obviously it’s not going to be as big as it is in America - and also there’s the whole “if I subscribe to a contract, I expect a phone for free” mentality in this country, but I don’t think that explains the whole deal here. When I look around at the average person, I see people who have Nokias, and Samsungs, and Sonys and any other mobile phone make you’d like to throw in there. I don’t see many iPhones though (Not even a handful, to be completely honest.)

So it lead me on to a question (I’m getting good at these). Who actually buys iPhones? With millions and millions of them sold, surely I would be able to see a few in the street when I walk about, without living in San Francisco? And with the new version coming out very soon, with 3G and GPS and all other good things like that, surely everyone would be talking about them, no? Well no, and I think I know the reason. Bloggers. People like me and others spend all our time talking about them, and buying them, that everyone else is quite content to read it and move on. I think the vast majority of people that have bought iPhones are either bloggers, people involved in the tech industry, people who want or associate themselves with the tech industry or people that are quite happy thinking they’re with the “in crowd” (iCrowd?) and also believe that having an iPhone is the reason people will think they’re “cool.” Don’t get me wrong - it’s a great piece of kit, with some really intuitive and useful features - but does that make it essential to your average Joe in the street?