As the ad-campaign goes - PC World. Or maybe not for much longer by the look of things.

The writing is on the wall for the UK computer chain PC World this morning, after the group DSGi, who look after PC World amongst other stores, announced massive losses. Struggling to keep up with the changing market and customer needs, dividends have been slashed and a re-structuring is on the cards. As well as PC World getting a facelift, which will cost £110 million in investment, DSGi will be closing almost half of it’s Dixons stores nationwide - as the leases for the buildings expire. There is no mention of closing PC World stores, although I’m sure if they are running at a loss without an easy turnaround the easiest thing will be to just close them or to relocate. Watch this space!

Who in the world can publish your game? PC World! That’s right folks DCGi (Dixon’s Stores Group International) the company behind the UK store PC World and Currys plan to unveil a gaming label to release its own brand of PC, mobile Xbox Live and PlayStation Network games for retail and download. Wow this is weird, DCGi are just a bunch of box pushers so to start their own brand is very odd. [SHOW ME]